Magento is the most popular and growing open-source e-commerce platform on the globe. Because of its numerous customizable features and unique design, Magento is an absolute must in today’s e-commerce sector. Magento is your go-to e-commerce platform for expansion, whether you’re a working professional and entrepreneur looking to launch your online store or a major multi-channel retailer hoping to improve your online visibility and boost conversions.
What is Magento SEO?
The Magento platform-specific SEO tweaks are known as Magento SEO. Magento provides excellent SEO tools, including several redirection options, a sitemap.xml file, and a robots.txt file. Problems with Magento SEO include faceted navigation’s duplicate content, incorrect canonical tags, and a need for blogging features.
SEO Tips for Magento Platform:
Many Magento users need help with SEO. Magento is SEO-friendly when it is initially installed; however, it may be improved. People offer Magento SEO recommendations, including top technical Magento issues that need to be fixed immediately:
- Duplicate content & faceted navigation
- Not-optimized HTML sitemap
- Setup an XML sitemap in Magento 2
- Optimize product images
- Speed up your Magento 2 E-commerce site
- Modify Robots.txt File
- Issue with Magento 2 default Title and Description
- Add Meta Title and Description for Magento 2 Product/Category and Content Pages
- Enabling Search-friendly URLs in Magento 2
- Remove default store code from URL
- Add a Blog page to your Magento store
- Get quality links to your store via different platforms
1. Duplicate content & faceted navigation
One of the most significant SEO difficulties for thousands of Magento store owners is duplicate content. Canonical tag removes duplicate content. Stores >> Configuration >> Catalog >> Catalog >> Scroll down to Search Engine Optimization and set Canonical LINK Meta Tags for Categories and Products to Yes.
These factors generate Magento duplicate content:
- Product filtering
- Product sorting
- Pagination
- Same product in different categories
- Variation of the same product
2. Not-optimized HTML Sitemap
Magento 2 does not automatically generate HTML Sitemaps. We must install Magento 2 extensions that fix the HTML sitemap issue. I utilized Magento 2 Dynamic HTML Sitemap.
Key Features of Magento 2 HTML Sitemap:
· It creates an HTML sitemap for users and search engines with connections to Magento 2 categories, products, CMS pages, and shop views.
· List order can be changed with commas.
· Add external links to your sitemap easily.
· Your sitemap will refresh automatically as your store updates.
3. Set up an XML Sitemap in Magento 2
Sitemaps are XML files that contain every website page Magento 2 improved XML sitemaps. Log in to admin to activate the XML sitemap. Stores >> Settings >> Configuration >> Catalog >> XML Sitemap.
Set Category, Product, and CMS Pages Options in the drop-down menu to your liking. Now enter Generation Settings and choose:
Enabled: Yes
Start Time: Insert time after 00:00 (Don’t choose exactly 00:00)
Frequency: Choose Daily
Error Email Recipient: You can leave this blank
Error Email Sender: You can leave this at ‘Use System Value’
Error Email Template: You can leave this at ‘Use System Value’
Finally, enable Robots.txt to Yes submission in Search Engine Submission Settings and save.
4. Optimize Product Images
Our top Magento SEO tip is to improve product photos for search engine rankings. Search engines can’t read photos, therefore we need alt tags to describe them.
Also, crucial image alt-tag considerations:
· Use a suitable description and avoid keyword stuffing alt-tags.
· Name your photographs descriptively. Example: my-new-black-kitten.jpg is more informative than IMG00023.JPG.
· Short, concise alt-tags are required.
To optimize the product Images In Magento 2, Login to admin >> Products >> Catalog >> in Configurable Products. Double click on the thumbnail >> Go to the detail page >> Scroll down to Images and Videos >> Double click on photos >> Put alt text in the appropriate field.
5. Speed Up Your Magento 2 E-commerce Site
Fast page loading speed can influence search engine results, which is one of the top Organic Search Ranking Factors. If your website loads rapidly, the user will love to access it, and search engines can reward you. There are various ways to boost your site’s page speed; the following tips can help you speed up your site.
6. Modify Robots.txt File
Search engine robots follow the Robots.txt file to crawl or not crawl site pages. Just type the site URL into your browser and add /robots.txt to find it. http://www.123.com/robots.txt
Go to Stores >> General >> Design >> Robots.txt to edit it in Magento 2. If needed, edit robots.txt custom instructions.
7. Issues with Magento 2 Default Title and Description
Magento stores automatically select a Title and Meta Description, which we must alter for SEO. So initially Visit Magento 2 admin. Content>Design> Configuration
Then on Default Store View click on “edit”
Scroll down to HTML Head to alter default values.
8. Add Meta Title and Description for Magento 2 Product/Category and Content Pages
Magento 2 admin >> Products >> Catalog >> After clicking Edit product, scroll down to Search Engine Optimization and provide Meta title and description.
Add Meta Title and Meta Description for a Category
Magento 2 admin >> Products >> Categories >> Select a category and scroll down to SEO.
Add Meta Title and Meta Description for Content Pages
Visit Magento 2 admin >> Content >> Pages. Select Edit and scroll down to SEO on a page.
9. Enabling Search-friendly URLs in Magento 2:
SEO rules require unique, static, and SEO-optimized URLs.
URL structure for category and product pages should be:
Category page: xyz.com/category/
Subcategory page: xyz.com/category/subcategory/
Product page: xyz.com/category-sub-category/product name
Enable SEO-Friendly URLs in Magento 2 follow the following steps:
Log into your admin account and navigate to Stores >> Configuration >> General >> Web.
In the Search Engine Optimization tab, select Yes for Web Server Rewrites. It also removes “index.php” from URLs.
- Finally, click on the Save Config button
- Go to the Stores >> Configuration >> Catalog >> Search Engine Optimization and change the following fields for SEO friendly.
- Popular Search Terms: Enable
- Product URL Suffix : .html
- Category URL Suffix : .html
- Use Categories Path for Product URLs: Yes
- Create Permanent Redirect for URLs if URL Key Changed: Yes
- Page Title Separator: -
- Use Canonical Link Meta Tag For Categories: Yes
- Use Canonical Link Meta Tag For Products: Yes
Important point to check:
#RewriteBase /magento/
to
RewriteBase /your-magento2-folder-here/
10. Remove Default Store Code From URL
To remove URL store code:
Enter admin >> stores >> configuration. Generally >> Web->URL option Add Store Code to URLs No,
After the procedures above, select Cache Management to flush the cache.
11. Add a Blog Page to Your Magento 2 Store
Nobody can deny the power of a blog page, thus learning how to add one in Magento 2 is crucial. A free Magento 2 blog extension can be used without a framework like WordPress. Check out this Magento 2 blog extension for responsive design, 100% free, open source code, and SEO-friendly blog.
12. Get Quality Links to Your Store
Quality links are relevant inbound connections to a website that help it rank better in the major search engines and produce targeted visitors. Your store needs the finest ways to develop high-quality links, so read this well-written guide on how to get high-quality backlinks.
Summary
This post covers 12 SEO tips for Magento 2 e-commerce websites to improve rankings. Take time to evaluate and apply these methods to boost your e-commerce rankings.
